Lessons in revenue management and an OTA experiment

What he found was that traffic to the branded website did not increase during the week the OTA channel was switched off, and consequently there was no increase in bookings. In fact, he suspects that he may have lost customers who may have been searching out there on the OTAs for hotels in Singapore.

Poor hotel owner tried to switch off his OTA channel during the F1 week to “cut out out the middleman”, which in this case was the OTA. Bottom line, didn’t work out for him even in a guaranteed high booking week. I think this proves that people are engrained in their OTA search habits. Not sure why we had to create an article about this since it’s so obvious anyways (that’s why we’re in this business ;)


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